Obviously, the blog posts you create must be related to the book you are trying to promote even though they don’t have to be focused strictly on the book. For instance, in case your book’s story is situated in a specific neighborhood, you can create a blog post that describes the best parks in that area. So, the objective is to make your book more interesting by providing useful information indirectly. The truth is that if people read blogs related to your book on a few different websites for a few days in a row, they will probably get tempted to buy the book. In addition, they will start following the blog, ask for newsletters, browse your website and more.
It doesn’t really matter what kind of tour you will select because you will have to follow some simple rules in order to witness success:
– Organize the guest posts together with the site owner – you must determine the exact days when the post will be published and what will each blog post talk about.
– Identify websites/blogs that your target audience may use – you should do this before you publish the book. Make sure that you can use guest posts there and try to explain the benefits to the website owner.
– Prepare the guest posts in advance – when you have identified the blogs and arranged the guest posts, you should start preparing them. You can do this on your own or ask for help. Writing a blog post is different than writing a book.
– Reply to comments – these guest posts will probably have comments from the readers. If there are some questions or comments that deserve a reply, you should definitely reply to them.
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