How can an online book tour help you boost book sales?

 The fast progress of technology has changed our lives and many things around us. For instance, it has changed the book publishing options that we have. But, what’s even more interesting is that it has provided a few new ways for book promotions. According to some experts, opting for an online book tour is one of the best options you have if you want to expand your selling eBooks online business as well as physical books sales on the Internet.

Instead of a conventional book tour provided in a physical store where authors talk about their latest title, an online book tour includes various blog posts that are published on a wide range of blog sites in the form of guest posts. Regardless of the method you use, the basic objective is always the same – selling more books.

Obviously, the blog posts you create must be related to the book you are trying to promote even though they don’t have to be focused strictly on the book. For instance, in case your book’s story is situated in a specific neighborhood, you can create a blog post that describes the best parks in that area. So, the objective is to make your book more interesting by providing useful information indirectly. The truth is that if people read blogs related to your book on a few different websites for a few days in a row, they will probably get tempted to buy the book. In addition, they will start following the blog, ask for newsletters, browse your website and more.

The best part is that you can use a few different types of blog tours. For instance, a conventional tour usually lasts for one to two weeks and you will have to publish a blog post on a daily basis. In this case, you will be focused on creating sufficient sales in order to make your book one of Amazon’s best sellers and keep this status for a few days. On the other hand, an extended online book tour lasts for more than two weeks or even a few months. However, in this case, you will probably use one blog post a week. In case your book is related to a seasonal event like swimming, you should probably use an extended tour from May to September. We would also like to mention the so-called blastoff tour which lasts for 4-5 days and it is closely related to the release of your book. If you want to get your book on the list of bestsellers, this is the best short-term strategy.

It doesn’t really matter what kind of tour you will select because you will have to follow some simple rules in order to witness success:

– Organize the guest posts together with the site owner – you must determine the exact days when the post will be published and what will each blog post talk about.

– Identify websites/blogs that your target audience may use – you should do this before you publish the book. Make sure that you can use guest posts there and try to explain the benefits to the website owner.

– Prepare the guest posts in advance – when you have identified the blogs and arranged the guest posts, you should start preparing them. You can do this on your own or ask for help. Writing a blog post is different than writing a book.

– Reply to comments – these guest posts will probably have comments from the readers. If there are some questions or comments that deserve a reply, you should definitely reply to them.

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